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The Latest news from TOYO TIRES

Toyo Tires continue as Main Partner of UCI Cyclo-Cross

28 September 2021

Japanese tire manufacturer Toyo Tires extends its support as main partner of the UCI World Cup Cyclo-Cross for the upcoming 2021-2022 season. Together with the UCI, Flanders Classics and the other main partners we continue to build on the growing international apppeal of this elite sport.


Sustainable Natural Rubber Procurement Policy

30 July 2021

TOYO TIRES Revises and Establishes Sustainable Natural Rubber Procurement Policy


Toyo Tires renews partnership with the AIG Women's Open

6 July 2021

For the third consecutive year, Japanese tire manufacturer Toyo Tires is partnering the AIG Women's Open, a major golf championship, as an exclusive patron. This year's championship will take place at Carnoustie Golf Links from August 19 to August 22.


Toyo Tires supporting Dakar Challenge

29 June 2021

Toyo Tires in Japan will supply Team Land Cruiser Toyota Auto Body with Toyo Open Country M/T-R tires  –its flagship 4x4 brand, tuned for serious off-road racing. Toyo Tires will support Team Land Cruiser Toyota Auto Body in the Dakar Rally 2022 and 2023.


TOYO TIRES Participates in the Nürburgring 24 Hours

31 May 2021

TOYO TIRE Corporation (Headquarters: Itami City, Hyogo Prefecture, President & CEO: Takashi Shimizu, hereinafter, TOYO TIRES) announces that they will participate in the "Nürburgring 24 Hours" (49th ADAC TOTAL 24h-Rennen) in Germany from 3rd to 6th June 2021.


TOYO TIRES Participates in the 2021 D1GP Series

10 May 2021

Hyogo, Japan – April 15, 2021 – Toyo Tire Corporation will be participating in the “2021 D1 Grand Prix Series (D1GP),” a drift competition opening at the Okuibuki Motorpark on Saturday, April 24, 2021.


New EU/UK/NI Tyre Label from May 2021

17 March 2021

The EU tyre label has been mandatory in Europe since 2012. It is intended to help drivers recognise important properties of a tyre at first glance: It provides an overview of rolling resistance, wet grip and external rolling noise. From 1 May 2021, the European Union will introduce a revised label: With more precise and simplified information, the new label provides efficiency information of a tyre. The purpose of the new regulation is the reduction of energy consumption in road transport in accordance with the EU commitment to climate neutrality.



17 March 2021

With the bulk of the season completed, athletes adjust their eyes to the Bec de Rosses and prepare for the season’s final competition, running on an updated weather window of March 20-28, to avoid the weekend crowds.


European Athletics Indoor Championships 2021

2 March 2021

600 athletes from Europe competing for first place with incredible athletic ambition and the will to win: this is the European Athletics Indoor Championships taking place from 5 to 7 March in Area Toruń, Poland. This year, the Japanese tyre manufacturer Toyo Tires is again supporting the European Athletics Indoor Championships. The partnership between Toyo Tires and European Athletics has already been in place since 2018.


Toyo Tires to join Leicester Tigers as Official Tyre Partner

19 January 2021

TOYO TIRES are to become the official Tyre Partner and kit sponsor of the Premiership Rugby Union side ‘Leicester Tigers’ for the 2020/21 and 2021/22 seasons.


TOYO TIRES Televised Performance of the Year Awards

15 January 2021

A further development in the successful partnership with the Professional Darts Corporation.



14 January 2021

Drama, controversy, pure class and theatre


Ceremony observed for a new tire plant in serbia

16 December 2020

Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President & CEO: Takashi Shimizu) and its manufacturing subsidiary Toyo Tire Serbia LLC Belgrade (Headquarters: Belgrade, the Republic of Serbia; Representative: Kenta Kuribayashi) observed a groundbreaking ceremony at the site of a new plant in Indjija City, the Republic of Serbia yesterday.  


The Hoonigan Media Magnet

19 November 2020

The Hoonicorn against the rest of the world Ken Block's iconic AWD Ford Mustang takes on some of the fastest cars in the world.


Toyo Tires to be new UCI Cyclo-Cross World Cup main sponsor

10 November 2020

Japanese tyre manufacturer Toyo Tires is proud to announce its sponsorship of both the UCI Cyclo-Cross World Cup and Telenet Superprestige as the main partner for the remainder of the current season.


Toyo Tires sponsor of the European Cyclocross Championships

26 October 2020

The Japanese tire manufacturer Toyo Tires has been active in supporting cyclocross for several years. Even in the current challenging times, we continue our support in this popular winter sport and we are proud to be a partner of the European Cyclocross Championships in 's-Hertogenbosch (Autotron Rosmalen) on 7 and 8 November 2020.


Toyo Tires gives support to the 44th AG Memorial Van Damme

26 August 2020

There is no doubt that the live broadcast will reach a massive audience thanks to the attractive event program and the presence of world class athletes.


Dead Sea launch for Lexus RC F Carbon Kevlar drift car

28 July 2020

Lexus C F Carbon Kevlar breaks cover at Dead Sea