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Partnership with European Athletics extends until 2023

31 May 2019

European Athletics is very pleased to announce that Toyo Tires will remain an Official Partner at major European Athletics events until 2023.

Toyo Tires became an Official Partner for the Berlin 2018 European Athletics Championships last August, followed by the 2019 European Athletics Indoor Championships. This latest announcement means that Toyo Tires will remain an Official Partner for the 2020 (Paris) and 2022 European Athletics Championships as well as the 2021 (Torun) and 2023 European Athletics Indoor Championships - a clear sign of Toyo Tires’ commitment to supporting athletics.

European Athletics President Svein Arne Hansen said: “We are very pleased Toyo Tires has extended their cooperation with European Athletics. The fact Toyo Tires has committed as an Official Partner through until 2023 is testament to the commercial exposure our major events can bring to our family of sponsors.

“Whether it was people coming to the stadium or watching around on television around the world, the audience figures for the European Championships in Berlin were exceptional. I am pleased the audience figures for the European Athletics Indoor Championships in Glasgow had also increased and having sponsors of the calibre of Toyo Tires supporting European Athletics is more excellent news for the sport’s future.

“European Athletics and Toyo Tires has many shared aims and values and I am absolutely sure the continued cooperation will be fruitful and mutually beneficial.”  

Commenting on the extended partnership, Toyo Tire Europe President, Kenta Kuribayashi added, “The challenge every athlete experiences to be the best they can be, is a reflection of the spirit of Toyo Tires. This shared value made it a natural decision to strengthen our partnership with European Athletics”

The Toyo Tire Corporation was founded in Osaka, Japan in 1945. Since 1975, the European headquarters of the company has been based in Germany. The product range focuses on ultra high performance and SUV tyres but includes a full range of winter, summer and all-season car tyres as well as van and 4x4 products.

Source: European Athletics

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Toyo Tires not only have the best tyres but the best team and support on and off track. Always striving to improve on perfection and with this allowed us to win the Formula Drift Japan Championship with the Proxes R888R Drift.
I use Open Country M/T on my everyday Mazda BT50 that is kitted out for lots of fun plus used to haul the race cars from track to track.

Pikes Peak was an incredible experience for mine and my team TCP-Magic, and we were also able to break 2 world records with Fastest Mazda and Fastest Rotary Powered Vehicle in the 101yrs history of Pikes Peak. TOYO TIRES constructed us 2 amazing tyre options for the challenging conditions the mountain threw at us with the wild weather. I still can't believe the amount of traction we had and how the tyre lasted the massive climb to the top with 156 corners up to 14,000 feet in elevation not to mention fitted on our crazy 2023 Mazda 3 with a 1400h 4 rotor Twin Turbo and RWD conversion running NO traction control, ABS or any type of assists.

— Mad Mike Whiddett: Toyo Tires Global Brand Ambassador

Toyo Tires have been crucial to my success as a drifter. Proxes R888R, the top-notch performance and reliability have elevated my performance on the track.
From championships to exhilarating challenges, Toyo Tires has been my success partner in the world of Motorsports.

— Ahmad Daham: Multiple drift champion and Guinness World Record holder

Toyo Tires has been my top choice long before we became partners. I have tried and tested many other brands in the past, but none of them met my needs like Toyo did.

Claiming over 100 podium finishes and winning championships every single year in various motorsport disciplines for over 10 years demonstrates the versatility of the Proxes compounds, which performed exceptionally on any track and in any conditions. With Toyo R888R, I can anticipate and predict the next manoeuvre with clarity, maintaining full control in extreme racing conditions from start to finish, regardless of driving style or racing type.

— Dmitrij Sribnyj - Gymkhana GRiD Champion Titles for four consecutive years as well as countless Trophies in other Gymkhana, Drag, Rally Cross and Sprint series'.

I have been participating in the Dakar Rally, one of the most challenging Cross-Country Rallies in the world and American off-road races with Open Country M/T-R since 2021.
Open Country has impressive performance in all kinds of off-road terrain with a variety of specs to meet each need. With Open Country, I am confident even when attacking unknown places.
I also sympathize with the way Toyo Tires continues to be a challenger, always aims for better and higher performance for the future.
Aiming for the best driving with Open Country is one of my purposes in life.

— Akira Miura: Driver, Team Land Cruiser Toyota Auto Body
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