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TOYO TIRES Exhibit at Tokyo Auto Salon 2019

January 7, 2019

Toyo Tire Corporation present their worldview of TOYO TIRES and Nitto tire brands

Hyogo, Japan – January 7, 2019 – Toyo Tire Corporation (Headquarters: Itami City, Hyogo Prefecture; President: Takashi Shimizu) will showcase tire brands TOYO TIRES and Nitto at the “Tokyo Auto Salon 2019”, held at Makuhari Messe, Chiba, Japan from Friday, January 11-13, 2019.
 
■ TOYO TIRES
The Toyo Tires booth will feature a range of display vehicles that are rare or unique, including the first ever chance for Japanese showgoers to see the "Hoonitruck" Ford F150 used by Ken Block in his recent Gymkhana 10 movie. An extensive TOYO TIRES product lineup will be on display to support the Toyo Tires core concept of “Real Driving” enabling vehicles to perform at their best.
 
During the Auto Salon, TOYO TIRES will host talk shows with special guests Ken Block, the world-famous rally driver supported by TOYO TIRES, and Masato Kawabata, the three time D1 Grand Prix champion and a member of the Team TOYO TIRES DRIFT. In addition, acclaimed Japanese actor, Sho Aikawa who completed the Asia Cross Country Rally in August of last year, will join the booth.
 

(TOYO TIRES booth image)

■ Nitto
The Nitto global brand image, developed in North America, will be presented at the Nitto booth, and the Nitto brand worldview will be emphasized using powerful pickup trucks and coupés including the latest Jeep Wrangler, which has been customized in North America.
 

 (Nitto booth image) 

Following the success of last years action, an Instagram campaign will be held at the Toyo Tires booth to increase the visibilty of the brand. A pre show publicity campaign is also being implemented to encourage visits to both the Toyo Tires and Nitto booths.

We are looking forward to seeing you at TOKYO AUTO SALON 2019.
 
■ Tokyo Auto Salon 2019 Overview
Date: Friday, January 11, 2019 – Sunday, January 13, 2019
Venue: Makuhari Messe, International Exhibition Halls 1-11 & Event Hall
  (Nippon Convention Center, 2-1 Nakase, Mihama-ku, Chiba City, Chiba Prefecture)
Booths: Toyo Tires Hall 1(West): 126
                Nitto         Hall 1(West): 117
 
Click the link to visit the exhibition official site for: Tokyo Auto Salon 2019.
 
Toyo Tire Corporation Corporate Communications Planning Dept.
Hyogo Head office Telephone: +81-72-789-9100
Tokyo office Telephone: +81-3-5822-6621
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