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Inaugural TOYO TIRES CUP to be held on January 1, 2024

14 November 2023

Toyo Tire Holdings of Europe GmbH,  President: Kenta Kuribayashi announces that the Japanese National Football Team (Samurai Blue) will play Thailand at the National Stadium (Shinjuku-ku, Tokyo) on NewYear's Day, January 1, 2024. Toyo Tires will be the match sponsor and has designated the  international friendly as the "TOYO TIRES CUP 2024".


The Toyo Tires brand statement expresses our intent to be a company that values ​​the spirit of challenge, carving out our own way by: "Going down a path we have never travelled before.'' In May 2021, we decided to partner with the Japan Football Association because the challenges and dynamism of the Japanese national soccer team on the world stage are in line with our corporate stance. From this year we become a JFA Major Partner in addition to all categories of Japanese national teams, including Samurai Blue (Japan National Team) and Nadeshiko Japan (Japan Women's National Team), as well as players and the JFA in general, including training for coaches and referee activities.

For the first time, a Japanese national football match will be held on New Year's Day. The challenges of the Samurai Blue will begin at the very start of 2024, and Toyo Tires will work together to support the Japan National Soccer Team under the key message of "Run Blue, Passionate." .

At the opening ceremony, scheduled to take place inside the stadium, a centre circle banner featuring the Toyo Tires logo will be displayed, and during halftime, our Japan National Soccer Team promotional film "Blue, Hot, Run.'' will be broadcast. A Toyo Tires booth will be set up near the outer periphery of the stadium, offering original Japan National Soccer Team merchandise.

■Tournament overview

  Tournament name


  date and time

 Sunday, January 1, 2024 Kickoff at 14:00 (scheduled, japanese local time)

  Match card  

    Japan National Team (Samurai Blue) vs. Thailand National Team


 National Stadium (10-1 Kasumigaoka-cho, Shinjuku-ku, Tokyo)            

  Sponsored by

 Japan Football Association

  Special sponsorship

 Toyo Tire Co., Ltd.

■Japan national soccer team support CF “Blue, passionate, run.” (captured image)
cf capture

■(Japan National Team (Samurai Blue)
Kirin Challenge Cup 2023 vs. Peru, starting lineup (June 20, 2023)


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