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Toyo Tires exhibiting at the Tokyo Auto Salon 2024

12 December 2023

Toyo Tire Holdings of Europe GmbH, President: Kenta Kuribayashi, announces that Toyo Tires will be presented at the world renowned Tokyo Auto Salon. The event will take place at Makuhari Messe (Japan Convention Center, Chiba City) for three days from Friday, January 12 to January 14th, 2024. The Tokyo Auto Salon is one of the world's largest custom car shows.

Toyo Tires booth (preview image)
Toyo Tires booth (preview image)

The Toyo Tires booth at Tokyo Auto Salon has been created with the concept "Aggressive Sustainability with Toyo Tires". Through the exhibition of original custom vehicles equipped with Toyo Tires and a wide lineup of products that combine performance and design, the brand encourages activity linked to mobility. The booth is an expression of the fun of participating whilst boldly taking on challenges. Illustrating progress to reduce environmental impact in order to realize a sustainable mobility society, we will exhibit a concept tire with the highest proportion of sustainable materials.

During the event, talk shows will be held with our partners, including global brand ambassador Michael Whiddett (Mad Mike), Proxes brand ambassador Takayuki Kinoshita, and D1 Grand Prix 2023 series champion Hideyuki Fujino. In addition, we will present the behind-the-scenes story of the Score Baja 1000 challenge by Tomonori Noto, from partner, Team JAOS as well as a competitive stage featuring Toyo Tires employees who are former e-motorsports world champions.

A special site linked to the Toyo Tires booth at Tokyo Auto Salon is available on our Japan website from today (https://www.toyotires.jp/TAS2024/ ). We look forward to seeing you at the Toyo Tires booth, located here: East 8 Hall, 807.

 

For detailed information on Tokyo Auto salon 2024, please visit the official website.
https://www.tokyoautosalon.jp/2024/

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Toyo Tires not only have the best tyres but the best team and support on and off track. Always striving to improve on perfection and with this allowed us to win the Formula Drift Japan Championship with the Proxes R888R Drift.
I use Open Country M/T on my everyday Mazda BT50 that is kitted out for lots of fun plus used to haul the race cars from track to track.

Pikes Peak was an incredible experience for mine and my team TCP-Magic, and we were also able to break 2 world records with Fastest Mazda and Fastest Rotary Powered Vehicle in the 101yrs history of Pikes Peak. TOYO TIRES constructed us 2 amazing tyre options for the challenging conditions the mountain threw at us with the wild weather. I still can't believe the amount of traction we had and how the tyre lasted the massive climb to the top with 156 corners up to 14,000 feet in elevation not to mention fitted on our crazy 2023 Mazda 3 with a 1400h 4 rotor Twin Turbo and RWD conversion running NO traction control, ABS or any type of assists.

— Mad Mike Whiddett: Toyo Tires Global Brand Ambassador

Toyo Tires have been crucial to my success as a drifter. Proxes R888R, the top-notch performance and reliability have elevated my performance on the track.
From championships to exhilarating challenges, Toyo Tires has been my success partner in the world of Motorsports.

— Ahmad Daham: Multiple drift champion and Guinness World Record holder

Toyo Tires has been my top choice long before we became partners. I have tried and tested many other brands in the past, but none of them met my needs like Toyo did.

Claiming over 100 podium finishes and winning championships every single year in various motorsport disciplines for over 10 years demonstrates the versatility of the Proxes compounds, which performed exceptionally on any track and in any conditions. With Toyo R888R, I can anticipate and predict the next manoeuvre with clarity, maintaining full control in extreme racing conditions from start to finish, regardless of driving style or racing type.

— Dmitrij Sribnyj - Gymkhana GRiD Champion Titles for four consecutive years as well as countless Trophies in other Gymkhana, Drag, Rally Cross and Sprint series'.

I have been participating in the Dakar Rally, one of the most challenging Cross-Country Rallies in the world and American off-road races with Open Country M/T-R since 2021.
Open Country has impressive performance in all kinds of off-road terrain with a variety of specs to meet each need. With Open Country, I am confident even when attacking unknown places.
I also sympathize with the way Toyo Tires continues to be a challenger, always aims for better and higher performance for the future.
Aiming for the best driving with Open Country is one of my purposes in life.

— Akira Miura: Driver, Team Land Cruiser Toyota Auto Body
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